Branded entertainment is the buzz of the marketing industry at the moment. This communications medium is increasingly better defined, more rigorous, and generally strategically orchestrated. SkillPod Media is on top if its game, once again, when it comes to branded entertainment, with much to offer advertisers and brand owners.
SkillPod Media’s new Twenty20 Cricket game is a showcase game on the Sports Illustrated website arousing gaming excitement with fans having reported that it has a “high level of addiction and association!” SkillPod has numerous rugby and soccer games available for advertisers to optimise the opportunity of full branding, customisation (such as product placement on outfield banners) and creating product awareness – just what you need during rugby, cricket and soccer seasons such as the recent Indian Premier League, Super 14 and ongoing ‘soccer fever’. The Extreme MTB Trail is a new action packed online game which can be fully branded and placed on associated sites – perfect for increasing any mountain biker’s appetite for getting a taste of the fresh air accompanied with good, old fashioned exercise!
The MiWay Insurance gaming website created by SkillPod Media has one specific tournament with a twist called MiDriveStyle, which has created huge hype because of the prizes on offer. MiDriveStyle awards points for driving at reasonable speeds, stopping at stop signs and damage caused from hitting vehicles and obstacles counts against you immensely. Players learn that arriving at your destination safe and sound will pay off, and are able to identify with the MiWay Insurance products on offer. Prizes up for grabs include one of 13 iPod Nano’s, one of three GPS’s, a flat screen LCD TV in a lucky draw and R1000 gift vouchers.
The 37 Flash Lite mobile games, with 5 to be expected within the next month, can be downloaded on over 350 Flash Lite enabled cell phones. The scope of the customisation and branding opportunity within these mobile games smacks of nothing but success and a remarkably easy reach to the mass market.
Needless to say ‘advertainment’ as an entertainment-based vehicle is funky and original, and provides brands with tools to communicate to a target audience by creating positive links between the brand and the game.
All in the name of fun!