SkillPod Media – Online and Mobile Casual and Social Gaming Solutions, White Label Games sites, AdverGaming, In-game Advertising & Custom Game Development

Global research by international specialists like Forrester Research, Nielsen Entertainment and the Yankee Group is repeatedly finding that game advertising is one of the largest growing and most effective ways of reaching online consumers – including 3 of the most elusive markets: the teen market, the 18- to 34-year-old male market, and the female market. You can read a brief research summary below.

The focused nature of games makes them tailor-made for connecting with people and exposing your brand.

• Creating Awareness
• Improved Acquisition
• Improved Customer Retention
• Optimisation of all Touch Points
• Greater Conversion Rates

We can help you to launch a world-class online gaming solution. We pride ourselves on the successes achieved to date by our highly experienced group of professionals. We strive to continually produce the highest quality work – while ensuring that projects are rolled out on time and on budget.

Use Advergame Creator to create a game that offers high visibility for your brand, the tool allows you to add unique images across the various areas of the game. The games on offer are all incredibly popular games, with the added benefit of allowing users to publish their high scores. Advergame Creator gives you the tools to effectively create your custom games and more importantly you have access to a number of reports that give you instant feedback on the success of your campaign. You have the benefit of building a marketing database, you can track all user activity, track the number of clicks on your logo’s, within the game. You can even run competitions to increase the viral success of your creation, by publicising prizes for the top scores – which can be selected from the reporting tools.
Try out AdverGame Creator @ www.advergamecreator.com

• Run of Site Campaigns
• Run of Network Campaigns
• Fixed Banner Campaigns
• Fixed Position Sponsorships
• Site Branding
• Games Console Branding
• Tournament and Prize Sponsorship
• Advertising in Game Pre-loaders
• In-game Advertising
• Advergaming
• Game Customisation
• Custom Game Development
• Newsletter Campaigns
• Exit Traffic Campaigns
• Interstitial Campaigns

Personal High Scores

Public High Scores

In-game Chat

Personal Avatars

One-on-One Game Challenges

Tournament Games

Game Leagues

Advertiser Surveys

• According to Nielsen Entertainment’s third annual Active Gamer Benchmark Study:Of the roughly 117 million “active gamers” in the U.S. in 2006, more than half (56%) play games online, and 64% of all online gamers are women. Moreover, while teenagers still constitute the largest percentage (40%) of active gamers, more than 15 million of those gamers (almost 8%) are 45 years old or older.
• A recent study by Forrester Research concluded that the most successful way of reaching teenagers is by means of in-game ad placement or brand specific “advergames”.
• According to Parks Associates, one third of all adult Internet users in the USA play online games every week. Online gaming has emerged as the most popular web-based entertainment activity – beating online video, music and social networking. The study found that frequent casual gaming grew by 79% year on year.

The above study placed the value of the online casual gaming industry at $400-$500 million for 2007 – with a significant percentage of this revenue coming from advertising.

• Facebook Games Application Integration
• Twitter Integration – posts tweets of a users high scores and game activity
• Google Gadgets, 155 Google Game Gadgets have been created, single player standalone games have been used
• Mobile, titles launched on Nokia Ovi, Singtel, Airtel, 3 and Optus
• Kongregate, republishing of the Mochi games
• Daily Free Games, republishing of the Mochi games
• Mochi Media, SkillPod games are published across their network of 20,000 games portals
• Widget Box, republishing of the Google Gadgets

The following is a list of supporting documentation, related to the platforms and services:

SkillPod Media Brochure – http://www.skillpodmedia.com/docs/SkillPod_Brochure_2010.pdf