Game players are twice as active on the Internet as the normal user!
Source Media Metrix, May, 2006.

Research firm Yankee Group estimates in-game ad revenues will reach $732 million by 2010, and the primary demographic audience, women over 30, holds 80 percent of decision-making buying power in the U.S. - making advertising in the medium all the more lucrative.

Why advertise with SkillPod Media ?

• Gamers are networked and vocal about what they like…” ­ Comscore Media Metrix, 5-06
• Very “chatty” audience who regularly use IM, texting, blogs, forums and will chat about your brand/products.
• 100% organically grown audience through word of mouth marketing.
• 98% of users on high bandwidth connections.
• A great opportunity to advertise your brand or product whilst people are enjoying themselves and are having fun!
• Higher than average CTR.
• Double the average exposure and branding time per ad over Yahoo and MSN, - source Comscore Media Metrix, 12-05.
• Creative range of advertising solutions.
• 100+ Million internet users play casual games each month
• Casual games are fun, easy to learn and addictive
• Online casual game sites are the stickiest on the web (users play 170-220 minutes per month)

What do users do when they get online?

* 52% play online casual games

Why do people play games?

• Stress release
• Boredom relief
• Chill out
• Recognition
• Social Fun
• Self development

Recent Advertisers Across our Network of Games Portals Include:

Advertising Opportunities:

SkillPod Media offers a number of casual gaming related advertising opportunities, these include:

• Run of Site Campaigns
• Run of Network Campaigns
• Fixed Banner Placement Campaigns
• Numerous Sponsorships Opportunities
• Home Page Branding
• Games Console Branding
• Tournament Sponsorship
• Prize Sponsorships
• Advertising in Game Pre-loaders
• In-game Advertising Opportunities
• Advergaming Solutions
• Game Customisation
• Custom Game Development
• Newsletter Campaigns
• Exit Traffic Campaigns
• Interstitial Campaigns

Banner Formats:

SkillPod Media offers an excellent range of well integrated advertising banners in 468 x 60, 300 x 250, 120x600, 120x240, 125x125 and 728 x 90 formats. We can support creative's in Flash, .JPG and .GIF.

Advertising campaigns can be targeted to any country worldwide. Advertising on the SkillPod Media network of casual games sites offers excellent click through rates and results for all types of campaigns whether you want to increase brand awareness, sales or lead generation.

Banner advertising on the SkillPod Media network of casual games sites offers excellent value for money with increased air time (2 minutes per ad), higher than average click through rates and additional word of month marketing as users talk about your products to their friends.

Banner Specifications:

IAB Skyscraper:
Dimensions 120x600
Max file size 20k for gif, 30K for flash
Looping 3 loop max
Animation 15 sec
CPM Rate: R125 excl. VAT

IAB Full Banner:
Dimensions 468x60
Max file size 16k for gif, 24K for flash
Looping 3 loop max
Animation 15 sec
CPM Rate: R180 excl. VAT

IAB Wide Skyscraper:
Dimensions 160x600
Max file size 20k for gif, 30K for flash
Looping 3 loop max
Animation 15 sec
CPM Rate: R125 excl. VAT

IAB Leaderboard Banner:
Dimensions 728x90
Max file size 25k for gif, 35K for flash
Looping 3 loop max
Animation 15 sec
CPM Rate: R190 excl. VAT

IAB Medium Rectangle:
Dimensions 300x250
Max file size 21k for gif, 30K for flash
Looping 3 loop max
Animation 15 sec
CPM Rate: R150 excl. VAT

Traffic and Stats:

The SkillPod Media network of casual games sites achieves the following each month:

• 1,35 Million unique users
• 3,9 Million game loads
• 7,4 Million banner ad impressions per month
• 2,8 Million page impressions a month
• 72% daily return rate of users

Casual Games User Demographics e.g. SkillPod.com, IOLGames.co.za:

• 52% Female
• 48% Male
• Average ages 25 to 55
• 89% are over the age of 30

Geographic Reach:

The SkillPod Media network of casual games sites has a reach across the following regions:

• South America - Brazil, Argentina & Peru
• United States of America
• Canada
• Southern Africa
• India
• Western Europe
• United Kingdom
• Australia
• North Africa
• New Zealand

Network of Games Sites:

- SkillPod Online Games
- SkillPod Premium Games
- KTV Kids Games
- ibibo Games
- SkillPod Games India
- SkillPod Kids Games
- Ananzi Internet Games
- IOL Online Games
- and many more....

If you are interested in running an advertising campaign with SkillPod Media then please email: info@SkillPodMedia.com