Industry Comment:

Nielsen: 56% of Active Gamers Are Online, 64% Are Women
Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third annual Active Gamer Benchmark Study, released Thursday. Moreover, though teenagers still constitute the largest percentage (40 percent) of active gamers, more than 15 million of those gamers (almost 8 percent) are now 45 years old or older.

Product – front-end features

The company’s business strategy is based on providing an integrated and comprehensive solution to partners seeking to enhance, grow, optimise and monetise their online presence.  The company’s casual gaming offering comprises of the following core elements:

• 500+ free play online games e.g. PacMan, Asteroids, Solitaire, Sudoku, Kakuro, Tetris, Skid Rally, Roulette, Frogger, Tic Tac Toe and Bejeweled
• Multiplayer Games – Checkers, Four in a Row, 25, Darts, Lines and Dots, Dao and Scrabble
• 75+ Premium Games, enhanced by the interactive gaming components. Games include: Texas Hold ‘em, Poker Solitaire, Blackjack, Cricket, Collapse, Mah Jong, Ten Pin Bowling, Crazy Poker and Crosswords
• Games are avaialbe across the following game genres:
  • Arcade Games
  • Casino Games
  • Puzzle Games
  • Kids Games & Activities
  • Strategy Games
  • Sports Games
  • Shooting Games
  • Educational Games
  • Driving Games
  • Card Games
  • Action / Adventure Games
  • Multiplayer Games
  • Educational Games
  • Ethnic Games
• Multiplayer online games – Checkers, Darts, 4 in a Row, Dots, Dao, 25
• Search engine friendly system design
• Current interactive gaming components
• Public High Score Boards – Daily, Weekly, Monthly and Alltime
• Featured Games and Tournaments
• Personal High Score Boards
• Game Syndication - allows users to publish games to their Blogs, websites, etc
• My Games – users can setup their own custom favorite games page
• Personal high score boards
• One-on-one game challenges – challenge a friend or a fellow gamer
• In-game chat – private chat rooms
• Players Top 3 games featured
• Tournaments – configurable by game type and time specific, Free or Entry Fee
• Tournament leader boards, with historic search functionality
• Live Tournament Leader Boards
• Player avatars, defining the online gamers persona
• Players Top 3 games, quick access to favourite games
• Player-in-game count
• How to Play game guides
• Game Search
• Rate a Game
• Refer a Friend
• Game Pods – Loyalty Points / Virtual Currency Engine
• Gaming Newsletter and FAQ’s
• Subscription Engine, gives users access to:
  • Members only games
  • Members only tournaments
  • Download versions of the games

Product – back-end features

SkillPod Media ’s Game Management system, provides administrators with the following core functionality to effectively manage their games channel:

• Banner ad serving solution, track performance by partner site, advertising campaign and by individual creative
• Game management - add, remove and categories games
• Game icons, descriptions and guides management
• Player management
• Chat management
• Game Challenges Reports
• Tournament and prize management
• Reporting on players, sign-ups, tournaments and challenges
• Featured Games management
• Loyalty Point Management

Product – Implementation and Customisation

SkillPod Media ’s Game Management system, allows for the following customisation and implementation options

• XML Feed - we're able to offer you an XL feed for the integration of our games into your platform. View News24.com for an example
• User Registration - an API exists that allows publishers to use their exisiting user registration engine
• Daily Content - daily content, such as Crosswords, Sudoku, Word Search etc is available for News rleated sites to deploy games content
• Custom Development - includes the development of API's to allow for the seamless integration itno a publishers Billing Engine, CRM Applications and User Management systems.
• The SkillPod Media Games solution can be deployed across a variaty of websites, including:
  • News sites
  • Entertainment Portals
  • Social Networks
  • Standalone Games Sites
  • Kids Sites
  • Portals
  • Search Portals
  • ISP's Portals
  • Music Portals
  • etc

Sample Links to Live White Labeled Online Games Portals:
- IOLGames.co.za
- SkillPod.com
- ibibo Games
- SkillPod Premium Online Games
- SkillPod Kids Games
- Ananzi Internet Games
- East Coast Radio Online Games
- KTV Games Portal
- and more....