Posts Tagged ‘games platforms’
Games Portal Store, Social Gaming Solutions for Publishers
Games Portal Store, Self Service Gaming Solutions for Publishers:
Finally, a social gaming solution that gives publishers a full-featured social gaming platform for their web properties. The games platform is one of SkillPod Media’s products, aimed at bringing our full-featured social games platform to the global publisher market. This solution is primarily targeted at the small to medium sized websites, portals, blogs, and essentially anyone that has a website and is looking to offer games.
This is a self service product that benefits from 6 years of development. The SkillPod engineers have been building the full featured premium social and casual games solution which is already being used by many of the top global publishers. Current deployments include successful social and casual games offerings in Netherlands, Luxembourg, Belgium, UAE, UK and South Africa. We are rapidly increasing our presence with agreements currently being concluded with a number of large publishers in Croatia, Australia, India, USA and Brazil, adds van Diggelen.
Essentially the solution allows publishers to register online (www.GamesPortalStore.com), upload their site logos, analytics tracking and banner scripts. The site, and over 60 games can be translated to any language that the publisher chooses. This is managed through a simple web interface, detailed user manuals are available for all the features of the platform, giving publishers direct access to translate the site and games in real-time. The site design can be customised from a selection of standard templates or the publishers can customise the colour schemes, textures, backgrounds, etc from within the interface, thus allowing publishers to create a unique look and feel for their sites.
Publishers can either setup and configure the platform themselves or pay a nominal, once off fee for the SkillPod engineers to assist them. Other value adds that publishers can elect to contract SkillPod to integrate include; single sign-on (SSO) integration, Facebook and Twitter Integration, local payment gateway providers, publishers can even request that SkillPod load existing game titles that they may have developed or sourced to the platform and publish them exclusively to the publishers portal. SkillPod has developed a number of APIs and makes them available to 3rd party game developers, who can request and integrate these APIs into their games for publishing across the global network of SkillPod game publishers portals. The platform can either be hosted on the publishers hosting environment or they can opt for the site to be hosted on the SkillPod server infrastructure, which makes use of the Rackspace managed and Cloud solutions.
The platform is built on the following 3 core principles: Personalisation, Customisation and Monetisation, the latter being an important element for publishers. Publishers earn a significant share of the top-up revenues and retain all revenues from the advertising income derived from the banners they load across the site. Banners sizes include 728×90, 120×600, 160×600, 300×160 and 468×60. SkillPod generates revenues from the pre-roll ads that it serves, this equates to a very fair business model for the publishers and SkillPod alike, as both parties receive equal exposure across the offering. A number of other revenue earning opportunities are available across the platform, these include site take-overs, podium sponsorship, tournament sponsorship and avatar merchandise and background sponsorship, and publishers earn 100% of these revenues.
The platform features over 700 game titles, live high score leaderboards, ability for users to create and “pimp” avatars, challenge friends, set public contests and enter tournaments. Users can build friends list, message their friends and send them virtual gifts. Many of these features are fully integrated into the micro payments platform, users top-up their virtual currency accounts thorugh the integration with the secure payment platform, Playspan.com. Users spend their virtual currency when they enter tournaments, setting “wager” amounts when they challenge friends, when “pimping” their avatars and when sending virtual gifts to friends. Additionally, users can unlock in-game power-ups with their virtual currency already available in many of the top games and they can even customise games, which can be saved and played by their group of friends.
This offering dovetails in with our overall strategy of providing world class social and casual gaming solutions to publishers across the globe, allowing smaller publishers that have the potential to grow into significant players in their markets to present a full featured games offering to their users.
